Tuesday, 29 January 2013

Hritik Roshan launches Rado HyperChrome collection

Hrithik Roshan launches the Rado HyperChrome collection in India


High glamour meets high-tech ceramic at Rado launch event

Mumbai, January 29, 2013:
Rado, the iconic watch brand, announces the official launch of the Rado HyperChrome collection in India. This collection represents a step forward in design for the Swiss master of materials. Optimum comfort and a streamlined, fluid case construction with specially developed, sleek side inserts, combine to bring a flash of brilliance to even the most discerning of wrists.

Talking about the collection at the special event, global Brand Ambassador Hrithik Roshan said,“I am proud to be associated with a brand like Rado, which is always innovating and always pushing boundaries. The brand values reflect my own desire to always push myself to work harder and achieve more. The Rado HyperChrome collection offers a choice of cool, classy and collectable watches. Each watch is an individual style statement.”

Speaking at the event, Rado CEO, Matthias Breschan says, “We are delighted that Hrithik was able to find time in his busy schedule to launch the Rado HyperChrome here today. He has been a wonderful brand ambassador since Rado started working with him in 2011. This is a very important new collection for Rado and I am confident that it will be a great success here in India, where Rado is a well-respected brand for discerning customers.”

Rado Hyperchrome XXL automatic chronograph

A total of 32 different models in the collection with a choice of quartz or automatic movements ensure that the Rado HyperChrome is as versatile as watch lovers’ styles and tastes are diverse. The collection’s stand out, models are super sleek, sporty chronographs with 45mm high-tech ceramic monobloc cases. Ultra-lightweight, seriously scratch resistant and dangerously desirable, they are available in black, white and platinum look plasma treated high-tech ceramic.

The Rado HyperChrome

is featured in the first Rado television commercial shot in India. The mini film showcases its global brand ambassador and acclaimed Bollywood actor, Hrithik Roshan, as he puts the watch through its paces to test its scratch-resistance. Classy, stylish and always on time, Hrithik Roshan is the ideal model for the Rado HyperChrome.

Rado: materials mastered.






Following a successful year of impressive launches and spectacular shows on the arms of Rado ambassadors, the Rado HyperChrome ended 2012 on a high note as the recipient of a prestigious Good Designâ„¢ award.

Founded in Chicago in 1950, Good Designâ„¢ is the oldest and one of the most recognised programmes for design excellence worldwide. This is the 5th time that Rado has won a Good Designâ„¢ award for one of its products.

The Rado HyperChrome Chronograph XXL was considered outstanding in terms of design by the jury, underlining Rado’s dedication to design and its continuing efforts to push boundaries.

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